Last Updated: July 17, 2026
Better Than Before Restoration (“BTB,” “we,” “us,” or “our”) operates the website builditbackbetter.com (the “Site”). We also own btbrestoration.net, btbrestoration.com, and betterthanbeforerestoration.com, each of which redirects to builditbackbetter.com — this Privacy Policy applies regardless of which domain you used to arrive at our Site. This Privacy Policy explains what information we collect when you visit or interact with our Site, how we use it, and the choices you have.
By using this Site, you agree to the terms described in this Privacy Policy.
Information We Collect
Information you provide to us directly, such as when you fill out our contact/estimate request form, call the phone number listed on our Site, or email us:
- Name
- Phone number
- Email address
- ZIP code / property address
- Type of loss or general description of your situation
- Any other information you choose to share with us
Information collected automatically, when you visit our Site:
- IP address
- Browser type and device information
- Pages visited and time spent on the Site
- Referring website or search terms that led you to our Site
We collect this automatic information through Google Analytics and similar analytics tools, which use cookies and similar technologies to help us understand how visitors use our Site.
How We Use Your Information
We use the information we collect to:
- Respond to your inquiry or estimate request
- Contact you about your loss, claim, or project
- Communicate with your insurance adjuster or agent, if you’ve authorized us to do so
- Improve our Site and understand how visitors find and use it
- Send occasional updates or information you’ve requested (we do not sell or rent your information to third parties for marketing purposes)
Information submitted through our contact form is stored in our customer relationship management (CRM) system, Zoho CRM, which we use to manage leads and communications. Zoho CRM has its own privacy and security practices, which you can review at Zoho’s Privacy Policy.
Cookies
Our Site uses cookies — small text files stored on your device — primarily through Google Analytics, to understand Site traffic and improve the user experience. You can disable cookies through your browser settings, though this may affect how some parts of the Site function.
How We Share Your Information
We do not sell your personal information. We may share your information with:
- Your insurance company or adjuster, but only with your knowledge and as part of working your claim
- Subcontractors or trade partners working on your project, limited to what’s necessary to complete the work
- Service providers who help us operate our business (such as Zoho CRM, Google Analytics, or our hosting provider), who are only permitted to use your information to provide services to us
- Legal authorities, if required by law, subpoena, or to protect our legal rights
Your Choices
You may:
- Ask us what personal information we have collected about you
- Ask us to correct or delete your personal information, subject to any legal or business record requirements we’re obligated to keep (such as project/claim documentation)
- Opt out of non-essential communications from us at any time
To make any of these requests, contact us using the information below.
Data Security
We take reasonable measures to protect your personal information, but no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.
Children’s Privacy
Our Site is not directed at children under 18, and we do not knowingly collect personal information from children.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date.
Contact Us
If you have questions about this Privacy Policy or how we handle your information, contact us at:
Better Than Before Restoration Email: claims@btbrestoration.net Phone: (256) 740-FIRE Serving Northwest Alabama & Southern Middle Tennessee